What is Search Engines ?
A search engine makes it possible to find a specific bit of information amongst the huge mass of data stored on the web.Search engines are that search documents for specified and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Yahoo!,
MSN, bing, Askjeeves, and
Google Search that enable users to search for documents on the World Wide Web.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a term used to describe the proper design and construction of a website so that it is prominently listed on the major search engines in response to specific search terms. We specializes in building or revising websites so that they are highly ranked by Yahoo!, MSN, bing, Askjeeves, and Google. Together, these five search engines account for more than 90% of all web searches.Why is Search Engine Marketing (SEM) important ?
- 85% of all traffic on the internet is referred by search engines.
- 90% of all users only view top 10 results.
- Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized.
- Cost-effective advertising.
- Clear and measurable ROI.
- Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
Search Engine Optimization (SEO) has divided into two area; on-page optimisation and off-page optimization.
Off Page Optimization
Off Page Optimisation is work that you undertake outside of your website to improve your seo rankings and visibility for your customer.Off Page Optimization is usually consisting of different link building methods.- Search Engine Submission
- Directory Submission
- Classifieds listing
- Social Book marking
- Blog Submission / Blog Listing
- Article Submission
- Press Release
- Article and Video Submission
- Link Building
- Forums
On Page Optimization
On page optimization describes the necessary changes made on a site to increase its presence on web. This includes a lot of things from designing to optimizing a site. It means a lot more than just keyword density and putting the right words in the headings.A checklist outlining the key areas to consider when reviewing on-page SEO.- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
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